Wednesday, June 06, 2007


GetHuman is a very, very cool site to collect and disseminate paths around semi-automated corporate call centers. The way one gets an actual human being on the phone is documented for hundreds of big corporations.

GetHuman was founded by blogger Paul English (see the blog that started it all). He started the site "out of his own frustration in trying to obtain excellent customer service." Since then he has built a small but productive team to actually take on the corporations' poor customer service policies.

GetHuman had the beautiful audacity to create a "standard" to which they would like companies to comply. The site grades companies on their compliance with that standard. I can only hope that this idea gets enough legs under it to make a brand.

I see GetHuman as a community workaround to a systemic failure; Corporations set up mostly-automated call centers that saved their time, not their customers' time. Perhaps a Semantic Web solution could be developed to facilitate mostly-automated call centers that serve both interests. In the meantime, the GetHuman standard is a nice way to encourage the eight hundred pound gorillas in our midst to act responsibly with our time.


  1. Aside from the complex physical connections that make up its infrastructure, the Internet is facilitated by bi- or multi-lateral commercial contracts (e.g., peering agreements), and by technical specifications or protocols that describe how to exchange data over the network. Indeed, the Internet is essentially defined by its interconnections and routing policies.

    As of December 30, 2007, 1.319 billion people use the Internet according to Internet World Stats. Writing in the Harvard International Review, philosopher N.J. Slabbert, a writer on policy issues for the Washington, D.C.–based Urban Land Institute, has asserted that the Internet is fast becoming a basic feature of global civilization, so that what has traditionally been called "civil society" is now becoming identical with information technology society as defined by Internet use. - web design company, web designer, web design india

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